Showcased women’s daily strength through a glass of calcium in the award-winning CAC1000 campaign.
EFFIE AWARDS 2024 BRONZE WINNER
I worked on the CAC1000 campaign, a calcium supplement for women of all ages, highlighting their daily routines and physical challenges.
The campaign creatively showcased everyday activities — lifting children, playing sports, helping others as nurses, gardening, and household chores — all through a glass of calcium, symbolizing strength and support.
Under the concept “Rozcadose” (everyday dose of CAC1000, where CA stands for Calcium), the campaign conveyed that taking CAC1000 daily helps women perform these tasks effortlessly and without discomfort.
The campaign resonated deeply with the audience and won a Bronze Effie Award in 2024 for its impactful storytelling and innovative visual approach.
Category
Art Direction
Client / Agency
Haleon / Leo Burnett
Location
Karachi, Pakistan
Published
May, 2023
