Designing the Heart of a Winning Launch
EFFIE AWARDS 2024 GOLD WINNER
When Peek Freans (EBM) set out to introduce Heart Beats, the idea was simple, create a biscuit that feels as heartfelt as it tastes. As the Design Director, I brought this vision to life by designing the logo, packaging, visual identity, and key visuals that captured warmth, connection, and emotion.
What started as a design challenge turned into something truly special. A campaign that resonated with people on a personal level. Heart Beats went on to win Effie Gold 2024 in the New Products and Services category, celebrated as one of the most impactful and emotionally driven product launches of the year.
- Logo Identity
- Packaging Design
- Brand Book
- Key Visuals
- Social Media Design
- Outdoor Branding
Category
Product Design
Client / Agency
Peek Freans / Leo Burnett
Location
Karachi, Pakistan
Published
September, 2023
