Sprite

I worked on the Sprite “Mirchi Ko Thand Kara” campaign, designing a fresh and minimal visual language that made audiences instantly crave a chilled Sprite.

The campaign had two sets of visuals:

Intrinsic visuals focused purely on the product — highlighting Sprite bottles against the brand’s iconic green, emphasizing refreshment and simplicity.

Extrinsic visuals brought the story to life with Hania Amir as the protagonist, enjoying spicy food and cooling off with Sprite, creating a relatable and engaging human element.

Every detail, from composition to color and lighting, was designed to evoke thirst and excitement, making the brand feel both refreshing and fun. The campaign seamlessly blended minimal product-centric design with lifestyle storytelling, ensuring it stood out across both billboards and digital platforms.