Shaped the “Go Wild” branding for Toyota Revo, highlighting ruggedness and adventure across Pakistan’s pickup lineup.
I worked on the “Go Wild” branding campaign for Toyota Revo (Hilux Revo) in Pakistan, created for Indus Motor Company (IMC).
The campaign highlighted the vehicle’s ruggedness, off-road capability, and adventurous spirit, emphasizing that the Revo is built for all terrains and challenges.
This branding was applied across models including the standard Revo, Revo Rocco, and Revo GR-S, helping establish a strong, adventurous identity for Toyota’s pickup lineup in the Pakistani market.
Category
Art Direction
Client / Agency
Toyota / Saatchi & Saatchi
Location
Karachi, Pakistan
Published
September, 2016
