Led design and visuals for “Khul Ke Roar”, bringing the campaign’s bold energy to life.
EFFIE AWARDS 2023 SILVER WINNER
I served as Creative Director – Design for “Khul Ke Roar”, the launch campaign for Roar Energy Drink by Coca-Cola Pakistan, created with Adcom.
Beyond leading the design, I oversaw the photography and art direction, making sure every shot for the key visuals captured the right energy and attitude.
The campaign celebrated the after-hours vibe of adult males in Pakistan, with visuals that brought the idea of unleashing your inner lion to life — bold, energetic, and unapologetically confident.
It was exciting to see the campaign resonate with audiences and earn a Silver Effie Award (2023) in the Beverages – Cold category.
- Art Direction
- Campaign Design
- Photography Direction
- Key Visuals
- Social Media Design
- Outdoor Branding
Category
Campaign Design
Client / Agency
Coca Cola / Leo Burnett
Location
Karachi, Pakistan
Published
March, 2022
