Brought Starbucks’ first GCC OOH campaign to life with bold visuals and motion design.
I had the opportunity to collaborate with Tinker Tailor on Starbucks’ first-ever OOH campaign in the GCC, launched in 2024. As a freelance designer and motion animator, I helped bring the campaign visuals to life across Dubai, Kuwait, and Saudi Arabia, celebrating Starbucks’ regional coffee favorites.
Working under the concept line “You Crave, We Craft” — translated into both Modern Standard and Khaleeji Arabic for cultural relevance — the campaign took over some of the region’s most iconic outdoor spaces, including an 84-meter display at City Walk and dynamic digital screens along Jumeirah Beach.
We also extended the campaign to social media, creating a cohesive, multi-platform experience that truly connected with coffee lovers across the region. It was rewarding to see how this launch became such a memorable milestone for Starbucks in the GCC.
Category
OOH Campaign
Client / Agency
Starbucks / Tinker Tailor
Location
Dubai, UAE
Published
November, 2024
